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The limited-edition can, created with Rethink, marks Coors Light’s new role as the official beer partner of the Toronto Tempo.

The limited-edition can, created with Rethink, marks Coors Light’s new role as the official beer partner of the Toronto Tempo.

“Mazda Skill Tested" pits former soccer star and TSN broadcaster Steven Caldwell against his son Robbie in a series of challenges to showcase the features of the CX-90 hybrid lineup.

Canadian shops shut out in Social & Creator Lions.

“Defining Help,” from Kids Help Phone, McCann and Epitaph won two Golds and one Silver, while Ogilvy added Bronze for TD

Chief executive Ndidi Oteh spoke at Cannes Lions about the agency's growing specialisms and strategic investments.

AI powerhouse revealed plans to scale its services into the creative pipeline at Cannes Lions 2026.

Campaign's editors from its global network discussed some of the topics resonating in their markets and globally at the moment.

The agency will lead strategy and creative development for the insurer’s first major public-facing brand awareness campaign.

The Toronto agency will lead consumer communications, creator relations and storytelling efforts for the platform in Canada.

Canada won five Entertainment Lions shared between Klick, Fela, Courage, TBWA and Dentsu

The Design and Craft Lions also saw Simons and Scouts Honour win a Silver Lion while Asics and Gut won Bronze.

Publicis Groupe CEO spoke at Campaign House on the first day of Cannes Lions 2026.

Publicis Groupe CEO spoke at Campaign House on the first day of Cannes Lions 2026.

'The biggest challenge is speed': Devika Bulchandani on WPP’s impatience over turnaround

The quartet took to the stage in the Palais to debate if taste is an opinion or an objective truth.

Day 2 in Cannes saw Canadian agencies earn nods in the Creative Commerce, Creative Effectiveness, and Creative Strategy competitions.

Under new partnership with The Brief Media Company Campaign will enter Poland, the Czech Republic, Slovakia, Hungary and Romania.

CEO speaks at Campaign House in Cannes about the shift in how clients pay, trust, and ignoring "the noise" from competitors.

The rebrand is inspired by the modernist design movement of 1967.

The agency added two Gold Lions, with 16 Lions in total coming back to Canada on Day One.

The special shoe was designed for runners with Down syndrome. Gut, Klick and Rethink also picked up Lions in the category, while The Local Collective wins one of just seven Pharma Lions.

Rethink won the trophies for IKEA and Heinz, while Gut, Courage, NFA and Ogilvy all picked up Outdoor Lions.

The Kraft Dinner brand is expanding beyond mac and cheese with a trio of ramen varieties.

Editors from our sites around the world pick the work they would like to win and discuss agenda for Campaign House.

Tank Worldwide is only other Canadian contender, while Creative Data list includes no work from Canada

Canadian agencies have so far amassed more than 100 shortlist nods ahead of the competition’s formal start on Monday.

Organizers point to new tighter entry requirements; Canadian entries down 16.8%

Strong showing for shops from 16 countries and 85 companies around the world.

Julie Pacheco, VP of Loblaw Agency, closed out Campaign’s In-Housing Summit early this week, talking about structure, culture, and evolving capabilities driving one of Canada's most sophisticated in-house operations.

Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. WPP’s Cindy Rose offers her view as part of the series.

A new program developed by Initiative directs dads to RBC’s anti-fraud resources using Father’s Day greeting cards.

The agency is expanding its Toronto office with four new hires across client services and operations, following a strong start to 2026.

The latest trends, creator moves and platform updates marketers need to know.

New spend reports from WPP and Madison and Wall say its growth is being fuelled by the rise of AI-powered optimization tools, improved monetization, and increased use.

The success of Backrooms and Obsession is signalling a new era of creator-led entertainment, as studios like Graviteur look to turn digital audiences into franchises.

Adam Mosseri was billed to deliver a headline session in the Palais at Cannes Lions Festival of Creativity.

This is despite a report that the forecast for UK digital advertising spend for 2027 has been cut by £1.3 billion.

Visa, State Farm, Red Bull and more have signed on as EA opens its 120-million-player ecosystem to native ad integrations.

Jessica Myers, vice-president of corporate affairs and communications, discusses the value of long-term relationships and how the brand's partnership with William Nylander reflects its approach to building cultural relevance.

IKEA and Dentsu have transformed everyday home products into 18 country flags as part of a social-first campaign.

Using submitted photos from disposable cameras, Rethink paints a picture of Canada’s cultural mosaic.

Respondents cite familiar pain points in Campaign’s second annual survey.

The country is now a “heavily digital” market, with AI the primary force reshaping the industry.

The brand’s latest activation gives fans a way to support both Canada and their heritage nation.

The data is in: internal agencies have evolved into agile, high-performing powerhouses, but corporate structures and mindsets have yet to catch up.

The Toronto agency will develop a new brand platform and public engagement campaign aimed at strengthening Amnesty's connection with Canadians.

Research firm sees gap in market as ad industry becomes “more complex, more global and more dependent on high-quality data”.

A humorous campaign from One23West helps launch a new brand platform for the Loblaw banner.

French agency group warns of “a race to the bottom”, ahead of Cannes Lions festival next week.

The public broadcaster will no longer carry Hockey Night in Canada, a Saturday night fixture for 74 years.

To mark Quebec’s annual July 1 moving day, Canac and LG2 created a moving box with a false bottom designed to keep private belongings out of sight.

The iconic Keurig Dr. Pepper brand is rolling out eight limited-edition can designs celebrating iconic moments in team history.

She is returning to Canada for the first time in nearly a decade.

A new World Cup spot from W+K Toronto joyfully dismantles the “nice guy” archetype for a gritty, aggressive "Rip The Script" campaign.

Campaign's programme of editorial and partner events at Cannes Lions starts on 22 June.

Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Omnicom’s John Wren kicks off the series.

The retailer is bringing its new "Soccer. United." platform to life with “Harbourfront FC,” an experiential destination on Toronto's waterfront.

The new campaign from Zulu Alpha Kilo will see pizza prices fluctuate with the cost of fuel.

An activation in downtown Toronto gives fans a chance to crack a 10-foot-tall, 600-pound egg installation.

We asked Canadian creative leaders to pick the winner in one of the biggest brand battles of the World Cup.

With much of the world focused on football for the next few weeks, marketers are spending big to connect with consumers around the beautiful game.

First announced last year, the long-awaited Gander Social will debut on July 1.

The latest trends, creator moves and platform updates marketers need to know.

Snapchat's UK boss Jake Thomas argues that the future of live sport is not just broadcast; it is mobile, social and participatory.

As Ottawa weighs new restrictions on under-16 social media use, Australia offers an early look at how similar rules are reshaping audience targeting and media planning.

Campaign Red’s latest market report “2026 Adspend Outlook” examines the major issues.

The longtime agency executive recently took on a new marketing role with Intact Insurance.

We Are Social’s Krisztina Virag discusses the evolution and benefits of brands showing up in the comments on social.

The lager brand is marking Canada Day with “Canada in a Can,” featuring limited-edition cans topped with red lids and maple leaf-shaped tabs.

How Rethink gave a Quebec accent to a global platform.

“The proof is the poop” when it comes to IAMS’ ability to improve pets’ gut health, says marketing head Kate Wallace.

Meanwhile in the agency league, Horizon Media extends its lead while Initiative debuts at No. 2.

The bank is bringing soccer to the streets with immersive fan activations including “Deskshaw” rides, and hands-free ATMs.

The Canadian advertising by Salt XC connects to the global “Backyard Legends,” which dropped last month.

The “Canada, Naturally” campaign for Destination Canada won multiple Golds. Other big winners included One23West, Cossette, Zulu Alpha Kilo and Here Be Monsters

The “Goodness Should Be Seen” contest is offering $200,000 worth of creative and media to a worthy charity.

"Every Moment Matters" campaign from John St. focuses on the passion, routines and emotions that are such an important part of the game.

Developed by Battery, the "Crochet" campaign’s fantasy world shows how everyday money decisions can support personal passions.

The campaign uses close-up imagery to encourage Ontarians to view eye care as part of a healthy lifestyle, not just a response to vision problems.

Whalar’s co-chief executives Emma Harman and Jo Cronk will continue to lead the influencer agency.

The creative from One23West uses influencer-style videos to position reporting market misconduct as a way to hold fraudsters accountable.

The campaign uses relatable everyday anxieties to reassure Canadians about how their chicken is raised.

A total of 37 organizations donated to the industry charity last year.

Wieden+Kennedy’s six-minute film features more than 30 global stars, launching a massive ecosystem that expands the Nike Football Universe.

Cannes Lions chief executive Simon Cook and Marian Brannelly, global director of awards at Lions, reflect on the new stricter awards process ahead of the 2026 festival.

“We deliver measurable brand life to advertisers,” said president Sean Cohan during upfront presentation.

The gap between the best and worst-performing holding companies shows little sign of closing as the year gets under way.

WPP CEO is opening speaker on Campaign’s programme of editorial and partner events that runs at Canopy by Hilton Cannes during Lions.

The World Cup sponsor is offering collectible cups featuring past and present soccer legends, while Happy Meals include one of 23 Squishmallows.

Rethink churns out another buzzy idea, this time enabling itsdairy client to playfully join the chat around a quirky social trend.

After less than cordial relations with advertisers, the platform formally known as Twitter seems to be undertaking a charm offensive to win them back. But is it enough?

The latest trends, creator moves and platform updates marketers need to know.

Vice-president Lisa Mack discusses how the brand is embedding creators into its media strategy.

Kenny Gold will oversee Edelman Creator’s global team of approximately 200 creator specialists.

Sid Lee has appointed Yanick Bédard, Shereen Ladha and Jean-François Lavigne to its executive leadership team.

The independent agency has appointed Jorge Tatto as vice-president, growth and innovation.

The review excludes North American but sets up another showdown between rival holding companies over data, tech, and agentic AI tools.

Experts covering creativity and AI, data, CRM, and strategy from brands including Kraft Heinz, Labatt, Loblaw and Lyft all booked for Campaign’s second In-Housing Summit

The goal of AI training isn't to replace the fundamentals—it's to turn basic skills into a superpower, says Jessica Balter

Meta is making Instagram, Facebook and Messenger default to 13+ content settings for all teen accounts globally, adding automatic content barriers and session limits on topics like nutrition, weightlifting and anxiety.