We Are Social’s Krisztina Virag discusses the evolution and benefits of brands showing up in the comments on social.

As Ottawa weighs new restrictions on under-16 social media use, Australia offers an early look at how similar rules are reshaping audience targeting and media planning.

Snapchat's UK boss Jake Thomas argues that the future of live sport is not just broadcast; it is mobile, social and participatory.

Whalar’s co-chief executives Emma Harman and Jo Cronk will continue to lead the influencer agency.

The latest trends, creator moves and platform updates marketers need to know.

The longtime agency executive recently took on a new marketing role with Intact Insurance.

The new campaign from Zulu Alpha Kilo will see pizza prices fluctuate with the cost of fuel.

An activation in downtown Toronto gives fans a chance to crack a 10-foot-tall, 600-pound egg installation.

We asked Canadian creative leaders to pick the winner in one of the biggest brand battles of the World Cup.

With much of the world focused on football for the next few weeks, marketers are spending big to connect with consumers around the beautiful game.

Campaign Red’s latest market report “2026 Adspend Outlook” examines the major issues.

The lager brand is marking Canada Day with “Canada in a Can,” featuring limited-edition cans topped with red lids and maple leaf-shaped tabs.

How Rethink gave a Quebec accent to a global platform.

“The proof is the poop” when it comes to IAMS’ ability to improve pets’ gut health, says marketing head Kate Wallace.